So, although YouTube’s ad blocker blocking test is a limited experiment right now, we wouldn’t be surprised if the test expands around the world if it works. The latest figures suggest YouTube Premium, which doesn’t contain ads and allows you to download videos to watch offline, currently has around 80 million subscribers worldwide. There’s some evidence to suggest it’s working, too. Although it runs on a different revenue model, Netflix is currently in the process of trying to crack down on password sharing as a means of driving up its subscriptions.
The approach isn’t a new one and certainly isn’t unique to YouTube. I might go this route since I already use uBlock Origin. this: ytd-rich-item-renderer:has-text (Fox News) TheCosmicPanda 2 yr. Which is a pretty big reason why the platform is taking a more aggressive stance. In order to prevent certain thumbnails from showing up on the homepage, you can add a filter to 'My Filters' in the ad blocker uBlock Origin like e.g. The site makes most of its revenue from ads and has seen a continued decline over the last three quarters. YouTube is understandably concerned about keeping eyeballs on advertisements. It’s also unclear if or how viewers would be able to re-access the site after being blocked from watching.
YouTube hasn’t revealed how many users have been served the notice, nor which countries it is running the trial in.
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